The Business of Oursourcing(Ultimate Extra Income), Should be Known

             In business, outsourcing involves the contracting out of a business process to another party (compare business process outsourcing).  Outsourcing sometimes involves transferring employees and assets from one firm to another, but not always.Outsourcing is also the practice of handing over control of public services to for-profit corporations.

            Outsourcing includes both foreign and domestic contracting,and sometimes includes offshoring (relocating a business function to another country). Financial savings from lower international labor rates can provide a major motivation for outsourcing/offshoring.

           Two organizations may enter into a contractual agreement involving an exchange of services and payments. Outsourcing is said to help firms to perform well in their core competencies and mitigate shortage of skill or expertise in the areas where they want to outsource.

            Outsourcing can offer greater budget flexibility and control. Outsourcing lets organizations pay for only the services they need, when they need them. It also reduces the need to hire and train specialized staff, brings in fresh engineering expertise, and reduces capital and operating expenses.

            One of the biggest changes in the early 21st century came from the growth of groups of people using online technologies to use outsourcing as a way to build a viable service delivery business that can be run from virtually anywhere in the world. The preferential contract rates that can be obtained by temporarily employing experts in specific areas to deliver elements of a project purely online means that there is a growing number of small businesses that operate entirely online using offshore contractors to deliver the work before repackaging it to deliver to the end user. One common area where this business model thrives is in providing website creation, analysis and marketing services. All elements can be done remotely and delivered digitally, and service providers can leverage the scale and economy of outsourcing to deliver high-value services at reduced end-customer prices.

Reasons for outsourcing

            Companies primarily outsource to avoid certain costs - such as peripheral or "non-core" business expenses, high taxes, high energy costs, excessive government regulation/mandates, production and/or labor costs. The incentive to outsource may be greater for U.S. companies due to unusually high corporate taxes and mandated benefits, like social security, Medicare, and safety protection (OSHA regulations). At the same time, it appears U.S. companies do not outsource to reduce executive or managerial costs. For instance, executive pay in the United States in 2007 was more than 400 times more than average workers—a gap 20 times bigger than it was in 1965.In 2011, twenty-six of the largest US corporations paid more to CEO's than they paid in federal taxes.Such statistics imply that the reason companies outsource is not to avoid costs in general but to avoid specific types of costs.

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Communication is the best Way of SEO

If you have no enough idea about SEO. You don’t know, how you improve your site rank in search engines. It is a big problem of new user. How they improve their web site bring front line. I thing communication may be a good solution for them.

                There are various types of communication and social media in the world. Write content people want to share on Facebook, Twitter, Pinterest and other social networks. The search engine will read those social signals as a signal of the quality of your domain. You can accelerate the spread of your content on these sites by having an account on these social networks with lots of followers. The basic idea of SEO is the marketing to improve your product or your website. If you have much marketing idea, your product is upgrade day by day. The most important thing of marketing is communication. If you have much skill of communication, you can improve your product. So communication is the best media of SEO.

Now we discuss about this.

1.       Facebook: Most of the people spend their huge time in facebook. If you have a facebook account. You can share your website in easily in your facebook friend. Your write a status and post facebook. You can share your website caption image in facebook. It is the very simple way to marketing your website. You also share your website link by status.

2.       Twitter:  Twitter is another way to publish your website. You can twit small article in twitter with referral link. You can share your progress on twitter with the hash tag.

3.       Pinterest: When you submit a new post or bring the any change to see a new look on your website, you just share this on pinterest very easily.

4.       Blog: If you want to get a good positive results to improve your website rank, you must spend some time on blog. Here is the better chance  to improve you site. Everyday you write a small article and post thess on the blog. You share your idea with the referral link of your website. It is a important site of marketing or sharing of your idea and theme.

5.       Forum:  It is the another best way to improve your site by sharing your opinion among the various people. You share your website link with your forum friend. Publishing as a fresh article for extra brownie points with the search engines! You also avoid the dublicate content which are already contain on another site. So be careful of this issue.

Site map is another important matter of improve page rank.

SEO Methods

Getting indexed

The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Two major directories, the Yahoo Directory and DMOZ both require manual submission and human editorial review. Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; this was discontinued in 2009.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Preventing crawling

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

Increasing prominence

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to most important pages may improve its visibility.Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is the method of improving and promoting a website in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. Search Engine Optimization isn't just about building search-engine friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand.
This guide is designed to describe all areas of SEO—from discovery of the terms and phrases (keywords) that generate traffic, to making a site search engine-friendly, to building links and marketing the unique value of the site/organization's offerings. Don't worry; if you are confused about this stuff, you are not alone.

 

Why Need SEO?

 Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.
Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.
Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

As a marketing strategy

 A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.^[49] SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.^[50] Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.^[51] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.

International markets

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.^[53] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.^[54] As of 2006, Google had an 85–90% market share in Germany.^[55] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.^[55] As of June 2008, the marketshare of Google in the UK was close to 90% according to Hitwise.^[56] That market share is achieved in a number of countries.
As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia and the Czech Republic where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.
Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.